“Here are 7 video marketing statistics that every realtor needs to know:

1. Realtors earn 403% more inquiries if they use video marketing. When agents use a video to showcase a property (such as the Listing Video product by Rolla), they earn 403% more inquiries compared to listings without a video. This is according to a report by the National Association of REALTORS®.

2. Home sales increased by 20% after a video marketing campaign. Century 21 reported a 20% increase in home sales after they ran a video campaign on their social media channels, according to a report by Animoto. The platforms they used were Facebook, YouTube, and Flickr. This was strictly an online campaign, as no television ad buys or radio placements were utilized.

3. Viewers remember 95% of a message from video compared to 10% from text... Pop Video reports that viewers remember 95% of the message they heard or saw in a video compared to the same message provided in written text. Emails, newsletters, and brochures are important, but video marketing can help realtors bring their marketing to the next level.

4. Only 38% of agents use videos in their marketing. The most recent survey from the National Association of REALTORS® in 2018 revealed that only 38% of agents use video. When you consider the number of realtors who use video consistently, the number is likely much lower. Agents who invest in video now are still on the leading edge.

5. Realtors who use video grow their revenue 49% faster than those who don’t. WordStream reports that marketers in virtually every industry grow 49% faster than competitors who don’t use video.

6. SEO traffic increased by 157% once a video was embedded. For most real estate agents, your web presence is a significant way to attract leads. The National Association of REALTORS® reports that realtors who embedded videos on their websites saw a 157% increase in organic traffic. Furthermore, these were highly qualified leads, as agents experienced an average of 4X more inquiries.

7. 73% of sellers will choose a realtor who uses video over one who doesn’t. The National Association of REALTORS® reveals that when faced with the choice, 73% of sellers would choose a realtor who utilizes video marketing over the other option.”